Rodney Matthews' interest in logos and lettering arose from his involvement with book and record covers, and a feeling that 'If you're going to put
your best into an illustration, why leave to someone else to slap on unsympathetic lettering?'. Stronger adjectives could be used by Matthews about
some of the lettering inflicted on his pictures, but that is mostly in the past now. These days he usually gets at least a say in what happens in that
Obviously this work also takes a certain talent, since logos and lettering are art forms in themselves, but he studied the basics at college and the
rest came quite naturally. How much it helped having to hand-letter mountains of supermarket posters during his apprenticeship is debatable, but it
probably did no harm.
Apart from being able to complement his own designs, Matthews' flair for this line of work provides a useful sideline as he gets an incredible
diversity of commissions. They make a refreshing change as it generally only takes a few days to produce a logo; there is no having to settle down to
a month-long struggle with a subject and, as with all branches of his work, there is no knowing where a job might lead. It was a commission for a
couple of logos that led to him being signed up to design his own computer game, something he could hardly have predicted a few years before.
Matthews' own books and calendars have provided the most scope for experiment and he makes a point of producing a new logo for each. The following are
a few examples from the many logos and lettering styles Matthews has designed over the years.